Privacy Policy

Introduction

The Company Luv Infinity Solutions Limited (trading as "Eposbuddy") is the "Controller", as defined in the UK GDPR. This means that we are responsible for deciding how we hold and use Personal Data about you. We are required under the Data Protection Legislation to notify you of the information contained in this privacy notice.

This privacy policy describes who we are and how and why we collect, store, use and share your personal data in accordance with the Data Protection Legislation. It also explains your rights in relation to your personal data and how to contact us or supervisory authorities in the event you have enquiries.

Who We Are

Legal Basis for Processing

Our lawful basis for collection of data is relied on under the UK GDPR and EU GDPR.

Under the Data Protection Legislation, we can only use your personal data if we have a proper reason:

• Compliance with legal and regulatory obligations
• Where you have given consent
• Performing contracts or pre-contract steps
• Legitimate interests of company or third party

How Your Personal Data is Collected

We collect most of this personal data directly from you—in person, by telephone, text or email and/or via our website and apps. However, we may also collect information:

• Directly from you (in person, telephone, text, email, website, apps)
• Directly from third parties (sanctions screening, credit reference agencies, customer due diligence)
• From third parties with consent (banks, building societies)
• Cookies on website
• IT systems entries
• Publicly accessible sources (Companies House, HM Land Registry)

Data We Collect

We collect information about you for a number of reasons, depending on the service you are accessing. The information we collect is used to enable us to offer you the best possible service, to respond to requests from you, or to process orders.

From our websites and online services, we may collect the following information:

How We Use Your Data

We may use the information that we collect about you to:

• Respond to enquiries and service requests
• Send newsletters, webinar invites, and service details
• Improve website services
• Understand visitor behaviour
• Social media interaction
• Service communications
• Update customer records for accuracy
• Prevent, detect, investigate fraud and money laundering
• Regulatory checks
• Marketing
• Remarketing/advertising relevance
• Debt collection

How We Share Your Information

To deliver our services we may share your data within Luv Infinity Solutions Limited and with third party service providers (including Google) that assist us in carrying out business activities. We only share data where required and only for the specific purposes listed above.

International Transfer of Data

We aim to store personal data within the UK wherever possible. However, some of our service providers are located outside the UK or use systems based internationally (including in the EU and other countries). This means your data may be transferred outside the UK.

Whenever we transfer your personal data internationally, we ensure appropriate safeguards are in place. These may include:

• Standard contractual clauses approved by ICO
• Adequacy decisions from UK government

If you would like more information about these safeguards, please contact us using the details provided above.

Data Retention

We will not keep your personal data for longer than necessary for the purposes for which it was collected. The table below outlines how long we typically retain different categories of personal data:

Your Rights

Under data protection law, you have a number of important rights in relation to your personal data. These include:

• Access personal data
• Request correction of inaccurate/incomplete data
• Request deletion (right to be forgotten)
• Restrict processing in certain circumstances
• Object to processing (especially for legitimate interests)
• Data portability
• Withdraw consent
• Lodge complaint with ICO

To exercise any of these rights, please contact us using the details provided in the "Who We Are" section above.

Security

We are committed to keeping your personal data safe and secure from unauthorised access to or unauthorised alterations, disclosure or destruction of information that we hold.

Our security measures include:

Encryption of services and data
Regular review of data practices and physical security
Restricted access to authorized personnel only
Internal policies and employee training

Analytics & Cookies

We use third party software for analytics, including Google Analytics. Information is collected and transmitted to the analytics provider. We may then use this information to compile statistical reports and evaluate how our websites, products and services are used.

More information about our use of cookies can be found in our Cookie Policy: https://www.eposbuddy.com/cookie-policy